Richard Flory, a scholar at the Center for Religion and Civic Culture at USC who has written extensively about faith and young people, says he would be surprised if “The Passion” connected widely with viewers under 30. “Unless they watch it on YouTube,” he says, “they wouldn’t really be tuning in.”
His comments weren’t just reflecting on Millennials’ media preference. They also reflect their desire to seek out religious/spiritual content when they want to, on their own terms. Young adults also might be more interested in experiencing it in person rather than watching it on TV, he said.