Richard Flory, CRCC director of research, was quoted in an article by the Associated Press on the recent sale of the infamous Crystal Cathedral to the Roman Catholic Diocese of Orange County.
The Crystal Cathedral, an temple of glass in Garden Grove, Calif. that was $50 million in debt earlier this year, will be sold to the Catholic Church. The diocese will pay $57.5 million to use the iconic building, made of 10,000 panes of glass, and help Robert H. Schuller, Sr.’s megachurch emerge from bankruptcy protection.
In the article, which has appeared in the Washington Post, Salon and other media outlets, Flory talks about how the iconic glass structure has become tied to Schuller’s church’s identity.
“They’re no different than any other business,” Flory said. “They have to market themselves, and they have a particular branding and they’ve put all their eggs in that basket. That would be a difficult transition for them to make.”
