USC Dornsife College Of Letters Arts and Sciences

University of Southern California

Richard Flory on Crystal Cathedral Woes

Richard Flory on Crystal Cathedral Woes

Richard Flory on Crystal Cathedral Woes

Richard Flory, CRCC senior research associate and research associate professor, was quoted in an Associated Press article by Gillian Flaccus. The Crystal Cathedral, a megachurch founded by Robert H. Schuller Sr. is being forced to sell property and curtail broadcasts of “The Hour of Power.” Flory noted fading era of “blockbuster televangelists.”

“I can’t imagine anybody younger than 40 watching some sort of televangelist,” said Flory. “Younger people are worshipping in smaller venues. I think the megachurch is always going to appeal to groups of people, but the television piece of it, I just don’t see that as a growth market anymore.”