USC Dornsife College Of Letters Arts and Sciences

University of Southern California

The Memo Book Signing with John Hope Bryant

The Memo Book Signing with John Hope Bryant

The Memo Book Signing with John Hope Bryant

John Hope Bryant, founder of Operation HOPE, visited the USC Cecil Murray Center for Community Engagement for a book discussion and signing about his new book, The Memo: Five Rules for Your Economic Liberation. In his book, he argues that those living in poverty have not received “the memo” about how to succeed economically.

Through his talk at the Murray Center, he emphasized that throughout history and today, money has been the driving force of society, and that individuals need to embrace free enterprise or risk being left behind.

Hope Bryant also emphasized in the book and his talk that “inner capital” is essential for “outer capital” or financial wealth. Speaking with a group of mostly African American faith leaders from Los Angeles at the Murray Center, he explained how a history of enslavement and racism has taken away Black Americans’ self-confidence. But it’s a universal challenge, he added:

Slavery, discrimination and oppression have meant that communities of color are focused on survival, Hope Bryant said. He encouraged the group to change their mindset and focus on thriving instead.


Hope Bryant, whose organization Operation HOPE provides individuals with financial counseling and financial literacy education, donated copies of The Memo to the Murray Center for sale at the event. Click here to buy his book.