Deseret News: Flory on Reaching Gen Z During the Pandemic

Is the COVID-19 pandemic the perfect opportunity for faith leaders to reach Gen Z? Research suggests that this might be an ideal moment for faith leaders to reach out, but so far, America’s youths have not found solace in religious or spiritual services. Deseret News quoted CRCC’S Richard Flory on how faith institutions can build greater understanding with Gen Z.

Here’s an excerpt:

“In order to enhance their outreach to young people, religious institutions need to provide opportunities so young Americans, as well as members of older generations, can “live out their values,” said Richard Flory, a research director at the University of Southern California’s Center for Religion and Civic Culture and the author of “Back-Pocket God: Religion and Spirituality in the Lives of Emerging Adults.”

Faith groups should also be aware of Gen Zers desire to look inward “to develop themselves,” he said.